Sunday 22 August 2010

How Grass (or reverting back to our childhood) Helps Creativity

From AUGUST 2010 BRAINSTORM & FOCUS E-BULLETIN http://www.jurgenwolff.com/

The Belfast Telegraph reports: "A hotel chain is installing grass floors into some of its conference rooms in a bid to boost the creativity of workers. The living turf floors will become de rigueur in a number of Crowne Plaza hotels across the UK. It is hoped the wacky idea will inspire mental flights of fancy during normally dull conferences... Angela Whitlock, author of Walk on the Grass, said: 'Research has shown that by the age of 25, as much as 98% of our creativity has vanished. The look and feel of the grass is said to remind guests of their childhood and therefore free them of societal barriers that restrict creativity. Crowne Plaza's initiative is perfect because it breaks down the self-imposed rules that prevent us from achieving our full potential.'"

ACTION: You don't need to put turf or even Astroturf on your office floor, but do consider making some changes from time to time that wake you up to surroundings that you barely notice anymore. You could use posters or pictures, big plants, flowers, sounds of nature, or anything else that wakes your brain.

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