Writing to be thought Clever?

In the March edition of Writing Magazine www.writers-online.co.uk , there is an article entitled 'How to write like Kingsley Amis.' 

It ends with the comment;   Kingley Amis quoted George Orwell, who he thought was being not arrogant but very honest when he said that his leading motive was the desire to be thought clever and to be talked about by people he had never met.

I know exactly what he means.....